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Strategic Communication for School Board Members & Staff - New Orleans - TBA

2 Days of Powerful Work - TBA

In the current political landscape, education professionals face a myriad of situations that challenge their judgment and decision-making ability. This module has a mission to develop communication skills to improve common barriers faced by professionals in an education context. Additionally, the session will provide participants with insight by communication experts on some of the pitfalls often encountered in their roles representing school systems. This workshop will provide strategies to effectively navigate today’s political environment in the public media circus; develop consistent messages to multiple constituencies with conflicting interests; and implement practical, expert-advised ways to provide media interviews, impromptu and keynote speeches.

Participants will be exposed to Communications and Public Relations experts and be provided with a video analysis of their own unique response to a "ripped from headlines" case study.  This feature will allow participants to identify areas for improvement and strengths of their own presentation and communication style.

Registration Information


  • $600 Before April 1 (for previous attendees)

  • $650 Before April 1 (for 1st time attendees)

  • $700 On/After April 1 (for previous attendees)

  • $750 On/After April 1 (for 1st time attendees)


Workshop Admission, 2 Breakfast Tickets, 2 Luncheon Tickets, Materials & Tablet with paid registration upon arrival for first time attendees. (previous attendees expected to bring their tablet)

Registration closes: 

Registration limited to 35 education professionals in under-served communities

Cancellation policy:  Cancellation only in writing.  $200 Processing Fee will be accessed.  No Refund after April 1.

Venue:  Sheraton - New Orleans; 500 Canal Street

Facilitators - Strategic Communication Skills for School Board Members & Staff

Proud to bring skilled facilitators from across the United States*

Jeffrey Ory
il Stratega​

Jeffrey Ory’s experience includes work that has earned over 100 awards for its success including all three of the highest recognitions in the communication profession: The International Association of Business Communicators (IABC) Gold Quill Award and Jake Wittmer Research Award plus Public Relations Society of America’s (PRSA) Best of Silver Anvil.  He is a communication professional with extensive experience in creating and implementing integrated marketing and communication strategies to solve problems and advance business goals for a diverse group of clients, including national leaders in tourism/hospitality, food/beverage, retail, healthcare, banking, education, technology, as well as nonprofit organizations.  Jeffrey is one of only two professionals dually accredited in communication and public relations by the PRSA and IABC in Louisiana.  Jeffrey is a highly sought after speaker/presenter for professional development organizations internationally and universities/colleges throughout the region. He is an adjunct professor at Loyola University New Orleans and the professional advisor for the Loyola Bateman Competition team, PRSSA’s premier national case study competition for public relations students, which has advanced to the national finals the last 11 years and has taken home the 1st place, national title for seven of those years.

Malana Joseph Mitchell
Director - Public Relations & Community Engagement​
The Spears Group

Malana M. Joseph Mitchell, a native of Edgard, Louisiana, is an award-winning public relations professional. She is the director of public relations for Spears Group, an-award winning strategic communications, creative and public relations firm. Malana brings 12 years of public relations, media, journalism, communications and event planning experience to the company. As the director of public relations, Malana develops and implements high-level public relations strategies and manage media relations for clients such as the National Basketball Association (NBA), the National Urban League, the Urban League of Greater New Orleans, New Beginnings Schools Foundation, TruFund Financial Services and Lemonade Day Louisiana among others. Most recently, she was instrumental in helping the firm receive the coveted Silver Anvil Award, the highest honor given by the Public Relations Society of America (PRSA), for its work on the Urban League's RISE: Katrina 10 Commemorative Conference. Beginning her career in 2005 as a mayoral fellow in New Orleans City Government, she was instrumental in helping the administration get the city up and running following Hurricane Katrina. Mitchell spent several months in the city’s Emergency Operations Center coordinating national and international press following the storm.  During her five-year tenure at City Hall, Malana served as a publicist, community affairs coordinator, and director of boards and commissions. Malana also led the production of the Mayor’s “One New Orleans Conversations,” a series of 27 community meetings across New Orleans.

She graduated Magna Cum Laude from Dillard University with a Bachelor of Arts Degree in Mass Communication with a minor in Speech Communications and earned her Master of Arts Degree in Mass Communication and Journalism with a concentration in Public Relations from Kent State University. She is the current President of the New Orleans Chapter of the Public Relations Society of America (PRSA), the New Orleans Convention and Visitors Bureau’s PR Council, the National Association of Black Journalists, Delta Sigma Theta Sorority, Inc. and the all-female Krewe of Muses. Malana is also a professor at Dillard University, teaching junior and senior level course work. She is the recipient of the PRSA Ball of Fire Award, for her outstanding work in the industry and is listed PR Week's 2017 Champions of Public Relations and the 2012 edition of Stanford's Who's Who.

*Facilitators subject to change.

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